Sunday, January 17, 2010

Yummy Foodie TV Ad of Gits Gulab Jamun ;

Funny TV Ad based on Movie Lagaan ; Must Watch

Funny TV Ad for Dominos Pizza India

Funny TV Ad for Moto Yuva from Motorola Mobile

Funny TV Ad for of Virgin Mobile

Amazing Examples of Smart Advertising ; have a look

Regional Advertising Growing Percentage in TV Advertising

A Rough Guide To Regional Advertising-Related Numbers :

100% : Ads on Engligh language channels that are of national brands
80% : Ads on mainstream Hindi entertainment channels that are of national brands
75% : Ads in strong (Marathi, Tamil, Telugu, Bengali, Gujarati, Etc) language channels that are of regional brands
70% : Ads on other Hindi channels that are of regional brands wishing to go national
70% : Ads for regional brands that are created by smaller advertising agencies
20% : Ads on mainstream Hindi entertainment channels that are of regional brands
wanting to go national

Advertising Market in India :


English-language advertising in India is among the most creative in the world. TV advertising (especially in the Hindi language) has made major headway in the past 10 years, especially with the advent of satellite TV.  Marathi, Tamil,Telugu and Hindi TV channels - such as ZEE TV,Star TV and Sony TV - have fashioned themselves on lines of Western channels, and most advertising on such channels is glitzy, smart and tailored for the middle classes. Such channels have forced the state-owned channel, Doordarshan, to add spice to their programmes which, earlier, were quite drab.

The importance of the Marathi and Hindi-speaking market (which is also fluent in English) is borne out from the fact that STAR TV, once an all-English channel, is now rich in Hindi ,Marathi and Bengali programmes. Even the British Broadcasting Corporation is reportedly toying with the idea of airing Hindi programmes.Most major international advertising firms have chosen local Indian partners for their work in this market. Mumbai ( Capital of Maharashtra ) remains the centre of the advertising business in India.

Radio Industry in India and it's projected Growth



Radio industry in India

After the second FM radio policy, India is growing towards 300 radio stations as compared to 21 stations earlier. 91 cities will be covered by the new radio stations, compared to 21 cities earlier. Thus, listeners in over 70 cities, largely in the B.C and D categories, will be listening to private FM radio stations, earlier serviced only by the State broadcaster.

Over 40 companies will be operating in the industry as compared to 7 earlier. Of the total advertising spend in India the radio industry’s share is about 2 per cent. This share is expected to rise substantially over the next ten years, going by the explosive growth in the ad inventory and the wide reach, especially the lower segment markets that the radio industry can now offer.

Based on these factors, coupled with other regulatory corrections such as migration to a revenue-share regime and allowing Foreign Direct Investment (FDI) up to 20 per cent, the sector is emerging for tremendous growth over the coming years.

When it comes time to advertise your small business, radio probably isn't the first thing that comes to mind. But that doesn't mean it isn't an effective way to reach your target audience, particularly if you place your radio spots during peaking driving times. And radio advertising typically costs much less than television advertising, making it an attractive choice for smaller businesses that may be operating on a limited advertising budget.

A good radio ad will grab a listener's attention, perhaps with a catchy jingle or a talented radio personality. Radio ads engage listeners by contructing a 30- or 60-second story, keeping the product or service being sold at the forefront throughout, covering all the key points in an efficient and entertaining way, and finishing with a call to action such as a phone number, which is typically repeated at least two or three times to help the listener remember it until they can write it down or pick up the phone.





Camlin TV Ad of Suhaag ka Sindoor, GR8 Laughter

Funny TV Ad on Hair cut

Sunday, January 17, 2010

Yummy Foodie TV Ad of Gits Gulab Jamun ;

Funny TV Ad based on Movie Lagaan ; Must Watch

Funny TV Ad for Dominos Pizza India

Funny TV Ad for Moto Yuva from Motorola Mobile

Funny TV Ad for of Virgin Mobile

Amazing Examples of Smart Advertising ; have a look

Regional Advertising Growing Percentage in TV Advertising

A Rough Guide To Regional Advertising-Related Numbers :

100% : Ads on Engligh language channels that are of national brands
80% : Ads on mainstream Hindi entertainment channels that are of national brands
75% : Ads in strong (Marathi, Tamil, Telugu, Bengali, Gujarati, Etc) language channels that are of regional brands
70% : Ads on other Hindi channels that are of regional brands wishing to go national
70% : Ads for regional brands that are created by smaller advertising agencies
20% : Ads on mainstream Hindi entertainment channels that are of regional brands
wanting to go national

Advertising Market in India :


English-language advertising in India is among the most creative in the world. TV advertising (especially in the Hindi language) has made major headway in the past 10 years, especially with the advent of satellite TV.  Marathi, Tamil,Telugu and Hindi TV channels - such as ZEE TV,Star TV and Sony TV - have fashioned themselves on lines of Western channels, and most advertising on such channels is glitzy, smart and tailored for the middle classes. Such channels have forced the state-owned channel, Doordarshan, to add spice to their programmes which, earlier, were quite drab.

The importance of the Marathi and Hindi-speaking market (which is also fluent in English) is borne out from the fact that STAR TV, once an all-English channel, is now rich in Hindi ,Marathi and Bengali programmes. Even the British Broadcasting Corporation is reportedly toying with the idea of airing Hindi programmes.Most major international advertising firms have chosen local Indian partners for their work in this market. Mumbai ( Capital of Maharashtra ) remains the centre of the advertising business in India.

Radio Industry in India and it's projected Growth



Radio industry in India

After the second FM radio policy, India is growing towards 300 radio stations as compared to 21 stations earlier. 91 cities will be covered by the new radio stations, compared to 21 cities earlier. Thus, listeners in over 70 cities, largely in the B.C and D categories, will be listening to private FM radio stations, earlier serviced only by the State broadcaster.

Over 40 companies will be operating in the industry as compared to 7 earlier. Of the total advertising spend in India the radio industry’s share is about 2 per cent. This share is expected to rise substantially over the next ten years, going by the explosive growth in the ad inventory and the wide reach, especially the lower segment markets that the radio industry can now offer.

Based on these factors, coupled with other regulatory corrections such as migration to a revenue-share regime and allowing Foreign Direct Investment (FDI) up to 20 per cent, the sector is emerging for tremendous growth over the coming years.

When it comes time to advertise your small business, radio probably isn't the first thing that comes to mind. But that doesn't mean it isn't an effective way to reach your target audience, particularly if you place your radio spots during peaking driving times. And radio advertising typically costs much less than television advertising, making it an attractive choice for smaller businesses that may be operating on a limited advertising budget.

A good radio ad will grab a listener's attention, perhaps with a catchy jingle or a talented radio personality. Radio ads engage listeners by contructing a 30- or 60-second story, keeping the product or service being sold at the forefront throughout, covering all the key points in an efficient and entertaining way, and finishing with a call to action such as a phone number, which is typically repeated at least two or three times to help the listener remember it until they can write it down or pick up the phone.





Camlin TV Ad of Suhaag ka Sindoor, GR8 Laughter

Funny TV Ad on Hair cut